December 11, 2020
Tackling the issue of fluids is the key to the creation of this logo.
The font used for the lettering is the result deformation and transformation of Futura. The result is a massive font with a strong character, softened by stylish water drops. The colors used for the logotype are 85% black (lettering) and cyan (added graphic elements). The former because it is rigorous and in line with the font’s character, the latter to make the concept of “drops of water” more compelling.